A WORD

"I LIKE MY PRODUCTS LIKE I LIKE MY PEOPLE, NON-TOXIC." - unknown

Our mission is informed beauty and skincare. We want you to know why you should pick one product over the other and always provide you with a safe, clean alternative until the  alternative is the norm. We want to be a part of the shift to clean beauty and skin care. SHADE's goal is to help you make a seamless switch. 

THE "NO" LIST 

Formaldehyde

Parabens

Petrolatum

Paraffin

Polyaromatic Hydrocarbons (PHAs)

Phthalates (like Dibutyl Phthalate, aka DBP, or DEHP, and DEP) used for FRAGRANCE/Parfum

Triclosan

Polyethylene Glycol (PEG)

Triclocarban

Sodium Laureth Sulfate (SLES)

Ammonium Laureth Sulfate, and most ingredients ending in “-eth”

Aluminum

Sodium benzoate + ascorbic acid used together = carcinogen

Resorcinol

Colorants/dyes 

Toluene

Undocumented Talc (not tested for asbestos) 

Ethanolomines

BHA 

BHT

cyclotetrasiloxane (D4)

cyclopentasiloxane (D5)

cyclohexasiloxane (D6)

cyclomethicone

Calcium Disodium EDTA

Tetrasodium EDTA

Trisodium EDTA

Dmdm Hydantoin
Diazolidinyl Urea
Imidazolidinyl Urea
Tosylamide/Formaldehyde Resin
Quaternium-15
Sodium Hydroxymethylglycinate
2-Bromo-2-Nitropropane-1,3-Diol
Polyoxymethylene Urea
5-Bromo-5-Nitro-1,3 Dioxane
Glyoxal
Methenamine
Benzylhemiformal

Hydroquinone